Want to know the biggest mistake I see trades businesses make with their marketing? They jump straight into running expensive ads before fixing their reputation management. Here’s what happens: You spend $1,000 on Google Ads. You get clicks, maybe even some calls. But potential customers do what everyone does now – they check your reviews.…

Let’s talk about something that’s costing you serious money: missed calls. If you’re like most contractors I work with, you’re probably missing 3-5 calls a day while you’re on the job. That doesn’t sound like much until you do the math. Let’s break it down: Say each job averages $1,500. If you’re missing just 3…